My wife and I were shopping for shoes one day. She walks over to me with a pair of black slip-ons. They’re on sale, she says, and they’re her size; but they feel a little tight. “They’ll probably loosen up as I wear them,” she says. Luckily, she always listens to me about clothes. “Probably not,” I say. “Is there anything similar that fits?” She takes me over to a full-priced pair from a name-brand manufacturer. These are nicer, a little simpler design, and the leather is softer. “How do you like these?” “Oh, I love them,” she says, “and they fit fine, but they cost three times as much.”
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http://www.ilw.com/articles/2012,0727-Guidice.shtm